Selling A Home Doesn't Have To Be A Headache

Our professional REALTORS®can help set your mind at ease.

So, you've made the decision to sell your home. Now you need a partner who you can trust and rely on. At Berkshire Hathaway HomeServices Florida Properties Group, we do business based on our core values: Teamwork, Integrity, Passion, and Excellence. Our real estate agents and staff ensure that these four values are integrated into every customer service experience, which makes us the perfect partner to guide you through the home selling process.

We are passionate about real estate and understand that selling your home is more than a "sale" it's an experience. We take pride in helping people through this meaningful transition and are confident that our guidance will help make this process easier.

realtor standing with clients on a patio
beautiful florida home with fountain and tropical landscaping

What is Your Home Worth?

Getting an automated estimate on your home's potential value couldn't be easier with our software. You can receive 3 current market value estimates for your home... instantly! If you'd like, you can even sign up for monthly updates on your home's value.

If you'd like a more detailed, and accurate, analysis of your home's value please let us know! One of our real estate agents would be happy to prepare an in-depth real estate Market Analysis on your behalf, taking into account all of the unique details your home offers that automated valuations always miss.

Show Me

What You Want Matters.

Your home is one of your largest investments, and is where you have been making memories and planning your dreams. The time you have spent in every room and outdoor space is all part of your home's unique story, and we want to hear all about it.

Whether you need a larger space, have decided to downsize, or life is taking you on a new adventure, selling your home is a big decision. It can also be an emotional one and we are here to assist you while creating this next chapter of your life.

couple researching real estate companies to list their home for sale
real estate agent discussing market trends with client

Defining Value

Your home's unique story is only one part of the selling equation. The other factor is the current real estate market - specifically pricing trends in your area and other available properties that might attract the same potential buyers. While you have a unique perspective on your home's value, it is also important to think like a buyer.

Our team takes a close look at both the opportunities and the challenges that may exist once you decide to sell. As a result, we can provide you with realistic expectations with regard to what price you can expect and how long your home may be on the market.

Let's Make An Impression

When marketing any type of real estate, you only have one chance to make the right first impression. Whether a potential buyer is viewing your home for the first time in a photograph, video, or in person - what they see will have a tremendous impact on their interest. Within 3 seconds of seeing a photo, buyers have formed a positive or negative opinion of your home.

Need help making sure that first impression is the right one? Our associates can help.

Read The Blog
realtors consulting with a homeowner on the sale of her home

Local & Global Reach

The company you partner with in the sale of your home truly makes all the difference. We don't mean to brag or anything, but in just six years, our Berkshire Hathaway HomeServices franchise network has grown to more than 50,000 agents and 1,500 offices across the globe. Talk about a global takeover!

graph showing Berkshire Hathaway HomeServices as top real estate brand based on Real Trends data

List With The Best

Berkshire Hathaway HomeServices of America holds the number one title of the country’s largest residential real estate company according to the 2020 REAL Trends 500 report. We closed 9,483 more U.S. home transactions in 2020 than our closest competitor among the top 500 brands.

map showing Berkshire Hathaway HomeServices global real estate office locations

Global Exposure

The Berkshire Hathaway HomeServices global network is second to none. With offices covering the entire United States as well as Canada, Mexico, Europe, and Asia we truly span the globe, offering your property unparalled exposure internationally.

global real estate listing syndication websites shown on mobile devices and a laptop

Marketing Syndication

The world of online real estate listings is rapidly changing. Our company has developed a robust network of listing feeds and website partners to achieve maximum exposure and the highest visibility for our homes. We are constantly monitoring and managing our network of over 40,000 websites to ensure quality and accuracy.x

preview of our Seller's Guide pdf

Get The Guide

We've put together our Seller's Guide to help you navigate the process of selling what is likely your largest asset with success!

The home selling process isn't always simple. To take away the confusion, we've mapped it out for you. We've also included some pro tips on making a great first impression with buyers.

There's some information on our company, explanations of the services we offer, strategic marketing techniques, and now you've got yourself a truly great guide!


Strategic Real Estate Marketing

laptop screen showing a sample digital advertisement of a home listed for sale

At Florida Properties Group, our proactive, broad marketing approach goes far beyond simply marketing your home or putting a sign in your yard. By trusting in us, you can be sure we will leverage every available resource to attract qualified buyers. Our comprehensive Advanced Property Marketing System is an investment in your success, and includes a marketing plan and listing protocol that our agents follow for each sale.

When it comes to listing your home, we know it's top priority to get it in front of as many eyes as possible, as soon as possible. Luckily, we have the perfect plan to do just that through an innovative new program offered by Berkshire Hathaway HomeServices and CHALK Digital. This partnership gives our agents the exclusive advantage of being able to create dynamic, measurable and targeted ad campaigns that maximize your home's visibility automatically.

How We Make It Easier

As part of our commitment to providing you with legendary service, Berkshire Hathaway HomeServices Florida Properties Group offers several ways to make the process of selling your home easier. We are well known for our use of innovative technology and search tools. Some of the fun features we offer include:

Digital Ads

Your associate is going to show your home thousands of times across Facebook, mobile devices, and 95% of the web, to highly targeted people that are in the market to buy real estate within a radius of your home. On top of that, they are going to send you automatic reporting that shows how many views and clicks you've received daily.

Search Alerts

Our website is equipped with powerful local search tools, allowing buyers to search multiple areas in central Florida across multiple MLSs. More access means more potential buyers for you! Consumers looking for that perfect home have created thousands of Property Watch accounts on our platform, all the better for you!

Market Analysis

We equip our executives with a comprehensive system that creates and delivers an accurate price for your home. When deciding on a marketing price for your home, it must strike a balance between your need to achieve the best possible return and the buyer's need to get a good value. Your Realtor will help you to develop a competitive listing strategy that will attract both buyers and their agents.

Digital Sign-In

Our agents have the ability to use an inviting paperless open house sign-in solution, which leaves a great impression with potential buyers. The platform accurately collects visitor's information and automatically sends a follow-up email after your open house ends. No more unreadable handwriting, no more missed opportunities.

Market Reports

When you're selling real estate, it's important to know what's happening in the real estate market. Are prices and demand trending up? Down? How much competition is there in regards to other homes listed for sale in your area? How many buyers are active?

Our Market Reports are a fantastic tool to answer these questions and more. They include a summary of area-specific statistics like the number of new listings, price reductions, sold price, average list price, and more. Like constant updates? No problem! Just sign up for regular emails and you're all set.

Let's Go!

Seller Reports

Do you like regular updates? Then our systems are meant for you.

Our agents have the ability to send regular reports on how your home is performing across the web. Our Seller Reports include the information you're looking for. They include you how many times your property has appeared in searches, been viewed on our local website and

If you'd like, the agent you're working with is also able to include comments and the latest activity for your listing.

luxury real estate agent

Certified Luxury Specialists

When selling luxury property, you deserve an agent empowered to think beyond the next transaction – one who will consider your long-term goals. Our Luxury Collection Specialists have superior training and are equipped with the most advanced marketing tools. Their wisdom and dedication ensure you’ll get all the value that home brings – year after year after year.

Berkshire Hathaway HomeServices Luxury Collection utilizes an elite network of powerful relationships, along with modern, effective tools to bring together buyers and sellers of luxury property. Our experienced real estate agents working in the luxury market combine local expertise with vast global connections, the most advanced technology available and unparalleled marketing resources to deliver you best-in-class results.

These agents have consistently earned their clients' respect through their comprehensive understanding of how to effectively market to affluent buyers. It's no surprise that clients value their advice.

Show Me More

Our Promise To You

By choosing us as your advisor throughout your real estate journey, we understand the trust you’ve placed in us. Our mission is to be the real estate brokerage that provides you legendary service. In order to do that, we've outlined our Service Promises to you.

From communication to full ownership and more, our real estate agents commit to delivering on these promises because they speak to the core values of our company. Integrity matters.

Learn More
realtor working on her laptop

Full-Service Makes It Simple.

Berkshire Hathaway HomeServices Florida Properties Group is a one-stop-shop for your home needs. Your real estate agent can work with you and our services to make the process completely seamless!

senior couple smiling at each other

Title Services

Capstone Title is a company you can count on in today's ever-changing real estate environment. With a strong heritage in the Tampa Bay and surrounding areas, Capstone Title has a proven track record of successful performance and is a recognized leader in providing quality title and settlement services to you. Our extensive background and years of experience in the title industry have given us a unique appreciation for the client experience when buying or selling a home.

Go Now.

family receiving the keys to their newly purchased home


Preferred Lending Services is proud to offer their expertise paired with personalized attention to serve you better. Their local team of friendly experts will take the time to talk to you one-on-one and listen to your concerns and goals and make sure every question you have is answered. If you're looking to purchase a home, they'll be sure to take care of your financing needs from start to finish! Get pre-approved today!

Need It!

woman and daughter cooking in their new kitchen

Home Warranty

It is important to know that your home is protected by the most trusted Home Warranty Service Agreement available, 2-10 Home Warranty is here to help you and protect your home. When choosing 2-10, rest easy knowing that you are covered by the industry leader that does things the right way in your time of need.

Let's Go!

man moving sofa into new home

Smooth Setup

We've partnered with Utility Helpers, a concierge service to simplify the activation and transfer of your utilities and home services! Its a one-stop source for all setups, activations, and installations, and is provided at NO COST to you. They will help set up and schedule installations for electric, water, internet, cable, phone, alarm, satellite and more!

Want It.
woman researching information on her mobile phone

Learn The Lingo

Real Estate has a language all its own, but have no fear! We're here to help you interpret the commonly used words and phrases. Check out our dictionary of commonly used terms!

I'm Ready To Learn