Selling A Home

home owners looking at real estate website on laptop

So, you've made the decision to sell your home. Now you need a partner who you can trust and rely on. At Berkshire Hathaway HomeServices Florida Properties Group, we do business based on our core values: Teamwork, Integrity, Passion, and Excellence. Our real estate agents and staff ensure that these four values are integrated into every customer service experience, which makes us the perfect partner to guide you through the home selling process.

We are passionate about real estate and understand that selling your home is more than a "sale" it's an experience. We take pride in helping people through this meaningful transition and are confident that our guidance will help make this process easier.

What is Your Home Worth?

Getting an automated estimate on your home's potential value couldn't be easier with our software. You can receive 3 current market value estimates for your home... instantly! If you'd like, you can even sign up for monthly updates on your home's value.

If you'd like a more detailed, and accurate, analysis of your home's value please let us know! One of our real estate agents would be happy to prepare an in-depth real estate Market Analysis on your behalf, taking into account all of the unique details your home offers that automated valuations always miss.

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What You Want Matters.

Your home is one of your largest investments, and is where you have been making memories and planning your dreams. The time you have spent in every room and outdoor space is all part of your home's unique story, and we want to hear all about it.

Whether you need a larger space, have decided to downsize, or life is taking you on a new adventure, selling your home is a big decision. It can also be an emotional one and we are here to assist you while creating this next chapter of your life.

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real estate agent discussing market trends with client

Evaluating The Market And Defining Value

Your home's unique story is only one part of the selling equation. The other factor is the current real estate market - specifically pricing trends in your area and other available properties that might attract the same potential buyers. While you have a unique perspective on your home's value, it is also important to think like a buyer.

Our team takes a close look at both the opportunities and the challenges that may exist once you decide to sell. As a result, we can provide you with realistic expectations with regard to what price you can expect and how long your home may be on the market.

Let's Make An Impression

When marketing any type of real estate, you only have one chance to make the right first impression. Whether a potential buyer is viewing your home for the first time in a photograph, video, or in person – what they see will have a tremendous impact on their interest. Within 3 seconds of seeing a photo, buyers have formed a positive or negative opinion of your home.

Need help making sure that first impression is the right one? Our associates can help.

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Local & Global Reach

The company you partner with in the sale of your home truly makes all the difference. We don’t mean to brag or anything, but in just six years, our Berkshire Hathaway HomeServices franchise network has grown to more than 50,000 agents and 1,500 offices across the globe. Talk about a global takeover!

laptop screen showing a sample digital advertisement of a home listed for sale

Your home will receive a targeted ad, personalized to your property, which is shown within a 15 mile radius to a strategically designed audience of interested buyers.

Strategic Real Estate Marketing

At Florida Properties Group, our proactive, broad marketing approach goes far beyond simply marketing your home or putting a sign in your yard. By trusting in us, you can be sure we will leverage every available resource to attract qualified buyers. Our comprehensive Advanced Property Marketing System is an investment in your success, and includes a marketing plan and listing protocol that our agents follow for each sale.

When it comes to listing your home, we know it's top priority to get it in front of as many eyes as possible, as soon as possible. Luckily, we have the perfect plan to do just that through an innovative new program offered by Berkshire Hathaway HomeServices and Adwerx. This partnership gives our agents the exclusive advantage of being able to create dynamic, measurable and targeted ad campaigns that maximize your home's visibility automatically.

How We Make It Easier

As part of our commitment to providing you with legendary service, Berkshire Hathaway HomeServices Florida Properties Group offers several ways to make the process of selling your home easier. We are well known for our use of innovative technology and search tools. Some of the fun features we offer include:

luxury real estate agent

Certified Luxury Specialists

When selling luxury property, you deserve an agent empowered to think beyond the next transaction – one who will consider your long-term goals. Our Luxury Collection Specialists have superior training and are equipped with the most advanced marketing tools. Their wisdom and dedication ensure you’ll get all the value that home brings – year after year after year.

Berkshire Hathaway HomeServices Luxury Collection utilizes an elite network of powerful relationships, along with modern, effective tools to bring together buyers and sellers of luxury property. Our experienced real estate agents working in the luxury market combine local expertise with vast global connections, the most advanced technology available and unparalleled marketing resources to deliver you best-in-class results.

These agents have consistently earned their clients' respect through their comprehensive understanding of how to effectively market to affluent buyers. It's no surprise that clients value their advice.

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Our Promise To You

By choosing us as your advisor throughout your real estate journey, we understand the trust you’ve placed in us. Our mission is to be the real estate brokerage that provides you legendary service. In order to do that, we've outlined our Service Promises to you.

From communication to full ownership and more, our real estate agents commit to delivering on these promises because they speak to the core values of our company. Integrity matters.

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Full-Service Makes It Simple.

Berkshire Hathaway HomeServices Florida Properties Group is a one-stop-shop for your home needs. Your associate can work with you and our services to make the process completely seamless!

senior couple smiling after the sale of their home

Title Services

Capstone Title is a company you can count on in today's ever-changing real estate environment. With a strong heritage in the Tampa Bay and surrounding areas, Capstone Title has a proven track record of successful performance and is a recognized leader in providing quality title and settlement services to you. Their extensive background and years of experience in the title industry have given them a unique appreciation for the client experience when buying or selling a home.

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Preferred Partners Insurance has deep roots in the Tampa Bay area and is an independent agency, meaning they work for YOU! Their team serves the personal and commercial insurance needs of families and businesses in the Tampa Bay and surrounding areas. Outstanding service and professionalism is something you can depend on from Preferred Partners Insurance. They make it their goal to earn your trust and are committed to being honest and fair in all dealings while also treating your needs as if they were their very own.

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homeowners receiving the keys to their next home


Preferred Lending Services is proud to offer their expertise paired with personalized attention to serve you better. Their local team of friendly experts will take the time to talk to you one-on-one and listen to your concerns and goals and make sure every question you have is answered. If you're looking to purchase a new home after you sell, theyll be sure to take care of your financing needs from start to finish! Get pre-approved today!

Need It!

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Home Warranty

It is important to know that your home is protected by the most trusted Home Warranty Service Agreement available, 2-10 Home Warranty is here to help you and protect your home. When choosing 2-10, rest easy knowing that you are covered by the industry leader that does things the right way in your time of need.

Let's Go!

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Moving Partners

Need help moving after the sale? We've partnered with reputable companies in order to offer you discounts! We've got two great service provider options to help with your next transition.

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Smooth Setup

We've partnered with Utility Helpers, a concierge service to simplify the activation and transfer of utilities for the next property you purchase! Its a one-stop source for all setups, activations, and installations, and is provided at NO COST to you. They will help set up and schedule installations for electric, water, internet, cable, phone, alarm, satellite and more!

Want It.

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Get Movin'

College Hunks Hauling Junk & Moving is a great moving or junk removal company. They cover almost all of our areas and are one click away from getting a FREE estimate for your next move! The H.U.N.K.S are friendly and professional during the entire process for you.

Yes, Please!

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Learn The Lingo

Real Estate has a language all its own, but have no fear! We're here to help you interpret the commonly used words and phrases. Check out our dictionary of commonly used terms!

I'm Ready To Learn.